Generative engine optimization (GEO) services

Get cited when buyers ask AI.

Generative engine optimization services for AI and B2B tech companies. I find out what AI engines say about you, then change the answer with the coverage, content and technical work they trust.

The shift

Your buyers ask AI before they visit your site.

More B2B research now starts in an AI chat. The engine reads, summarizes and recommends. If your company isn't in the sources it trusts, you aren't in the answer, and you never hear about the deal you missed.

What is GEO?

Generative engine optimization (GEO) is the work of getting a company named, described accurately and cited in answers from AI engines like ChatGPT, Perplexity, Claude and Google AI Overviews. It combines third-party coverage, answer-ready content and technical signals such as structured data.

What I do

The work that changes the answer.

AI visibility audit

Where you show up today across the engines your buyers use, who gets cited instead and why. See the audit

Citation building through earned media

Coverage placed in the publications AI engines draw from, so the answer about your category includes you.

Answer-ready content

Pages and articles that answer your buyers' real questions directly, in a form engines can quote.

Entity and technical signals

Structured data, llms.txt and one consistent description of your company across your site, profiles and directories.

The difference

Most GEO work stops at your website. Mine doesn't.

AI engines trust what credible publications say about you far more than what you say about yourself. Site fixes help. Coverage in the outlets engines trust moves the answer. I run both, so the content I publish and the stories I place reinforce each other.

The research

Across 75,000 brands, Ahrefs found that mentions of a brand across the web correlate with Google AI Overview visibility at 0.664. Backlinks, the classic SEO signal, came in at 0.218.

Source: Ahrefs, 2025 · More research
How I run PR for AI companies
How it runs

From audit to a changed answer.

Audit

Map how each engine answers your buyers' questions today.

Plan

Rank the coverage, content and technical gaps by impact.

Earn and publish

Place stories, ship content and fix the signals.

Measure

Re-run the same questions monthly and report what changed.

Questions

GEO, answered.

What is generative engine optimization?

Generative engine optimization (GEO) is the work of getting a company named, described accurately and cited in answers from AI engines like ChatGPT, Perplexity, Claude and Google AI Overviews. It combines third-party coverage, answer-ready content and technical signals such as structured data.

How is GEO different from SEO?

SEO ranks pages in a list of links. GEO earns a place inside the answer itself. Good SEO helps, but AI engines lean heavily on what credible third parties say about you, so coverage matters more for GEO than it does for classic search.

How long until AI engines cite us?

Technical and content fixes can show up within weeks as engines recrawl. Citations that come from new coverage build over a few months. I track a fixed set of buyer questions every month so you can see the answer change.

Which AI engines do you track?

ChatGPT, Perplexity, Claude, Google AI Overviews and AI Mode, Gemini and Microsoft Copilot.

Can you guarantee AI citations?

No, and be wary of anyone who does. AI answers change constantly. I show you exactly where the gaps are, do the work most likely to close them and report what moves.

Find out what AI says about you.