How many PR firms work
- A partner pitches you, then hands you to a junior team
- Monthly reports full of activity, light on coverage
- Retainers priced to cover the layers in between
Startup PR for AI and tech founders, seed through growth. You work directly with a senior operator, not a junior account team, from your first story to your funding announcement.
Sharpen the story, launch the product and land the first credible coverage investors and early buyers can find.
Funding news with a point, founder visibility and trade press that reaches the buyers you're scaling into.
Tier-one coverage, analyst relationships and AI search visibility so you're the answer when buyers ask.
Where you show up today, in the press and in AI answers.
The story you can own, signed off before any pitch goes out.
Targeted outreach to named reporters, with briefings booked.
Coverage and reach against the goals we set at the start.
“Aaron is a Driver and Do-er, focusing on results that provide the greatest impact with the most positive experience.”
Duncan Martell · Sr. Product Marketing Manager, Microsoft
When you have news worth covering in the next three to six months: a launch, a raise, a major customer or a category story. PR works best with a few months of runway before the moment that matters.
It depends on who does the work. Many firms pitch you with a senior partner and staff the account with junior people. A senior consultant costs less in overhead and you get experience on every task. Ask any firm who will write your pitches and call reporters.
Most clients see first coverage within the first one to two months, depending on the news and timing. Strong, timely news moves faster.
No. Earned media can't be guaranteed honestly, and anyone who promises it is usually selling paid placement. I'll tell you upfront what's likely and why.
A clear sense of your next milestone, someone available for interviews and any customer results you can share. I'll build the story from there.